Archive for August, 2008

Why I Got a Custom Home

As a Disneyworld buff, it was not hard to decide to move into an Orlando custom home. The only real problems I was struggling with was whether I should have looked for one of the Florida new homes for sale that were already created or if I should have done a custom home. In the end, I decided to do a custom home.
Why?
My friend had moved into one of the Panama City custom homes. She could not have said more positive things about them than she did. All she could do was say how incredibly happy she was that she was in a home designed specifically for her. No buying a home, spending a life savings, and finding that you still have to purchase additional things to add on to your home in order to make it as you want it. No, she designed the home to her exact specifications, making sure that she has all of the things she needs to ensure she is happy with her home and experiences absolutely no buyer’s remorse. What was a good decision for her is also going to be a good decision for me, and that is why I got a custom home.
 
 

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Nerd by Day, Stud by Night

I am in the information technology field. It is not as dry as it sounds, but if I meet a girl at a club, the last thing she wants to hear about is the information technology security training I have had or the ethical hacker training I took. And if I tell her I am a CISSP, she’s just going to look at me like I must still live at home with my parents or something.
 
So I do exactly what most guys in my shoes would do: I lie! This past weekend I was an instructor at Bob Bondurant’s race car driving school here in Phoenix Arizona. That’s right; I became the guy that takes people out onto Firebird International Raceway in a shiny yellow corvette that has been all souped up with racing suspension and a hopped up engine. I was the guy who teaches people how to really push the envelope in the corners.
 
I would say that is a little more exciting than telling the ladies that I am basically a computer nerd with a fancy plastic pocket protector. So far it works pretty well because I have never been caught. Maybe I should be in sales? Well, maybe not. The money in IT is really good!
                                                                                             

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Hilarious Costumes for Women

Perhaps you are tired of being the fairy princess, the witch or even the old woman with no teeth from every horror movie you have ever seen. If you are looking for something new, funny and clever in a women’s Halloween costume consider checking out a different websites to find just the outfit to express yourself this year. Not all of the Halloween costumes for women have to be the sexy costume numbers, especially if you want to show your sense of humor, there are a wide number of rather conservative costumes to choose from.
 
If you are politically savvy, you may want to go for one of the lifelike looking masks and outfits of today’s politicians in the news. You could also opt for a male or female commentator, TV personality or even someone recently in the news. To show your playful side you may also want to dress up in a traditionally male role costume, which you can always add a beard, moustache or even a bald cap to that will really add to the overall effect. Dressing up and impersonating a singer or actress can be a great way to give everyone a laugh, especially if you are prepared to lip sync a song, sing a karaoke number or give a small sample of your acting ability in one of the actresses classic roles.
 

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Tips for Using Testimonials in Marketing

I don’t really like the use of testimonials in marketing because I tend to believe that they are all just made up. However, despite my feelings, I do know that testimonials can be a powerful tool for increasing sales. I think that you just have to use them correctly in order to increase their legitimacy.

Let’s say that you are in the business of selling products that are used for chronic pain management. Here are some tips that you would follow to include testimonials in your marketing:

  1. Ask real customers to provide testimonials. Don’t ever make them up. Request to be allowed to publish the customer’s email address or website so that people reading the testimonial can verify that they are real.
  2. Get testimonials for specific products. Don’t include testimonials that say you offer great alternative medicine pain relief. Instead, get a testimonial for specific products like medical magnets.
  3. Make sure the testimonial includes details of how the products work. People who aren’t familiar with the product need to clearly see how the product worked for another customer.

These are just a few of the things that you can do to make sure that any testimonials that you use in your marketing will be viewed as legitimate.

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Getting the Search Right

One of the best things about the Internet is that you can search for just about everything from just about anywhere. This can make it really convenient to find things, unlike using the traditional Yellow pages in the phone book.
I would like to think that it works perfectly, but we all know that it isn’t the case. Using the Internet means that you have to use a search engine like Google, and sometimes it is hard to ask it the right question. I find that it requires you to phrase the question properly, and sometimes that can be a chore.
For example, when I was searching for a Fort Lauderdale airport car rental company, I didn’t get the results I was looking for. It seemed that the combination of words that I did use didn’t quite work together, and there was a lot of junk in the search results.
So, I decided to change the order of the words in my search to rental car Fort Lauderdale and that seemed to work much better. Maybe it was the inclusion of airport in the search or just the order of the words, but I don’t know why it didn’t work.
I tried searching with a different location and Orlando airport car rental worked, so I don’t know why my original search didn’t work. I guess I would have to be a search engine guru to figure that out.

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